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Major Study News

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The launch of the first Major Study in Canada on the generally accepted practices in the communication sector. >>>

Agreement between the Chair in Public Relations and Marketing Communication and the Canadian Public Relations Society

On Tueseday, April 20, 2010, the Chair in Public Relations and Marketing Communication has signed an agreement with the Canadian Public Relations Society (CPRS).  >>>

Major National Study on Generally Accepted Practices (GAPs) in the Communications Sector

Directors of the study : Bernard Motulsky and Marc D. David

 

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The rapid growth of the communications sector and its increasing importance in Canada and around the globe make it a worthwhile subject of research.

Therefore, we believe it is important to conduct a more comprehensive study of generally accepted practices (GAPs) in communications in Canadian companies in order to provide a model for these practices and, ultimately, to establish the best practices regarding the general performance of these companies.

A similar study, focusing on the public relations profession, was conducted by the University of Southern California (USC)Annenberg Strategic Public Relations Center (SPRC), in 2001. The SPRC undertook an annual study to identify generally accepted practices in the public relations sector in the U.S. This first-ever study gave researchers and stakeholders a better understanding of generally accepted practices and provided a model for the industry's best practices.

To the best of our knowledge, there hasn't been any recent research conducted on professional practices in the communications industry in Canada. This study would benefit a variety of stakeholders, including organizations, members of the various professional associations, as well as university-based research and teaching.

 

Major National Study on Generally Accepted Practices (GAPs) in the Communications Sector

 

The objective of this study is to better understand and define practices generally accepted by the various stakeholders in the Canadian communications sector. And also gain a better understanding of the organizational environment, the stakeholders and the dynamics governing the practice of communications.

We collaborated with the main representatives of the Canadian communications industry's various sub-sectors in order to optimize the model of this first major national study on generally accepted practices in communications.

Our study is also unique in that it will be conducted annually in order to track changes in the industry's business practices. The ultimate objective is to benchmark best national practices in the communications industry after three years of study.

Every year we will communicate with the academic and business sector in order to convey the progress of the research.